med-monitor

Market research in health care

We have an extensive panel with over 225’000 e-mail addresses from doctors, dentists, veterinarians and pharmacists.

The three Core Competences of just-medical!
Our services include consulting, study design, survey creation, data collection and processing as well as reporting. Thanks to our broad medical expertise paired with pharmaceutical marketing know-how, we also provide you with recommendations for strategy and action in addition to the results of market research.

Method

  • Online survey
  • Personal interview
  • Analysis of the product selection

Medical

  • Medical know-how
  • Key opinion leader network
  • Wide knowledge of specalties

Marketing

  • Pharma marketing
  • Pharma communication
  • Pharma e-marketing

Market Research Areas

Medical market research

  • Analysis of the diagnostic and therapeutic procedure
  • Analysis of patient journey
  • Analysis of the product selection

Communications
research

  • Analysis of the main statements
  • Definition of the USPs
  • Competition analysis

Image and advertising analyses

  • Analysis of value of a brand
  • Reputation analysis of the external and internal sales force
  • Image analysis of the company or hospital

Patient surveys

  • Definition of patient view
  • Patient satisfaction
  • Cognitive interviews for medical studies

Methods

  • Online survey (med-monitor) by our target group database with physicians, pharmacists, chemists, veterinarians, nurses and patients
  • Personal interviews with physicians, medical professionals and patients
  • Conduction of focus groups (organisation, recruitment, on-site support, presentation, reporting)
  • Phone survey in cooperation with gfs-zürich (infrastructure, survey software, survey team)